Tip #1: Learn from the trends
As with the picture post advice, the same goes for TikTok and Reels. Study what other authors are doing and pay attention to what sounds/songs are trending. Use those to your advantage.
Tip #2: You don’t need to show your face
If you are uncomfortable with showing your face on camera and talking, you don’t have to. There are many successful videos that showcase the book alone. For example:
1. Flip through your book’s pages, post quotes from the story and end the video by revealing the cover
2. Show a variety of pretty pictures that show your book’s aesthetic, providing quotes, or draw your audience in with a hook, and top it off with a trendy song.
Tip #3: Lip sync to make relatable content
If you are comfortable showing your face but you still don’t want to use your own voice, use someone else’s! Use a sound and make it about how writing is difficult, or how your characters have a mind of their own. Get creative and make it fun.
Tip #4: Don’t always make it about marketing
An audience will appreciate your videos more if you don’t shove your
book in their faces all the time. You can make videos about your favorite
books, your favorite or least favorite tropes, or, as mentioned in tip #3,
make it about the writing process.